, Kabam's name will be featured on the two 25-year lines, as well as the 50-yard mid-field line. The deal is described as the first of its kind for the university and perhaps the first time a gaming company has paid to put its name on a college field.
Kabam will also establish a scholarship program as part of the deal, and provide donations to Cal's library system, as well as internships, executive exchanges, an "innovation lab," and an interactive gaming space at the stadium itself.
CEO and cofounder of Kabam, Kevin Chou, graduated from Cal, as did two other cofounders. Kabam hired sports advisory firm Premiere Partnerships to broker the deal to obtain the naming rights.
It's not the first time, of course, a company has won naming rights for an athletic field or stadium. In the college space, Wake Forest's BBamp;T Stadium is named after the local bank, while heating and air conditioning company Carrier has its name on Syracuse's Carrier Dome.
In professional sports, Major League Baseball's Tampa Bay Rays play at Tropicana Field, named after the popular juice company. Meanwhile, the San Francisco Giants' home field is ATamp;T Park.
Cal's football season ended in November after the team posted a woeful 1-11 record. However, perhaps more relevant to the Kabam deal, nearly all of its games were televised.
Paul Cross, creative director on Ubisoft's Rocksmith 2014, is not a musician -- or at least, he wasn't before he joined Ubisoft San Francisco in 2009. Cross was previously a racing game fanatic, working as lead designer on Criterion's Burnout series, and EA Black Box's Need for Speed.
Miles Scott, a 5-year old boy currently battling Leukemia who was granted the ultimate Make-A-Wish to become Batman, thus transforming San Francisco into Gotham City.
Scotts incredible day came on November 15th and thanks to the help of volunteers and the media, thousands of people showed up for Scotts big event, which forced police to shutdown major roads as people gathered into the streets. To say it was epic would be an understatement. The day kicked off with a breaking news story where San Franciscos Police Chief Greg Suhr appeared on TV asking if anyone in town knows the whereabouts of Batkid. Suhr was desperately seeking Batkids help to save the city from the villainous Riddler and Penguin. Scott, disguised as Batkid from head to toe, joined an adult-sized Batman and his baby brother as Robin as they jumped into two waiting Batmobiles (Lamborghini), rescuing a damsel-in-distress from the HydeStreet cable-car tracks in Nob Hill by disabling a plastic replica bomb to fre...
Hard to believe, but ’s North American launch is mere days away. We’re tremendously excited for everyone to pick up the system starting Nov. 15 and help usher in the next generation of gaming. If you want to be among the first to pick up a PS4 – and if you are reading the PlayStation Blog, it’s a safe bet that you do – retailers across the country will be open when the clock strikes midnight on Nov. 15. Check out the information below to find a store nearest you.
In Episode 29 of the Game Under Podcast, Phil Fogg gives his impressions on Driver: San Francisco and Retro City Rampage while Tom Towers offers his own for Enslaved: Odyssey to the West: Premium Edition, Journey of a Roach and WWE 2k14. The upcoming release of the Xbox One and PS4 also make it in. Tom Towers closes the show out with a review of Pigsy's Perfect 10, and opens it with an inappropriate discussion about Buddhists.
Steve Wright writes, "As I sat in a darkened theatre in San Francisco this past March, DICEs Patrick Söderlund declared that Battlefield 4s single-player campaign would be beyond epic.
As we all know, the best games out there are not really about polygons, or shaders; its the emotional connection that we make with players, he began. The DICE studio has evolved into world-class entertainers and storytellers. We are strongly driven by the desire to craft new worlds, new gameplay experiences, and fill them with gripping stories, unique characters and spectacular moments.
CBS:This past week, 2K Sports invited a bunch of media members (from the gaming and basketball world) to San Francisco to check out the next generation version of NBA 2K14. The video game company has had one of the best selling sports games for years and is looking to build upon that success while working with the new technology platforms in the XBox One and PlayStation 4 systems that will be unleashed on the market in November.
